https://www.domestika.org/en/courses/712-branding-with-personality

All brands, in one way or another, have a personality, and all personalities are connected to a person. At the creative consultancy Pupila they have understood that defining the brand’s personality before designing it is the most relevant step in their creative process.

In this course, you’ll be joined by Bruno and Marcelo, half of Pupila, in a search to find the personality that a brand carries within, to then translate it into an image that expresses itself according to the values and attributes it represents.

No matter the business, product, or service you’re working on, this course will give you a solid foundation to take on any branding project, from start to finish.